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Despite the fact that Sara Lee claims to "preserve the Earth, one field at a time," the company's EarthGrains product line has never been made with organic flour or any other organic ingredients. Another painfully obvious example of greenwashing: "This product is now made with 20% EcoGrain wheat!" brags the label. I searched the label carefully, hopefully seeking an indication that Sara Lee was making a switch to organic grains. Not so. According to Sara Lee's own literature, the only difference between EcoGrain wheat and conventional wheat is a 15% reduction in synthetic fertilizer use. Since each loaf of Earth Grains bread contains 20% EcoGrain wheat, EarthGrains bread actually offers a mere 3% reduction in fertilizer use.
