Huggies’ Pure and Natural line invites consumers to discover the “pure bliss of a diaper that includes gentle, natural materials.” The actual organic content remains a mystery. Also, Kimberly Clark won’t reveal whether the cotton is certified organic. The diapers also don’t include organic cotton on the inside surface of the diaper, which actually touches the baby’s skin. Huggies also wraps their Pure and Natural line in packaging boasting a laughable content of 20% post-consumer materials. True eco-companies are going big by using 100% and using unbleached cotton in their baby products. Huggies also does not sell a single biodegradable diaper.
