In 2009, Banana Republic launched an “It’s Easy Being Green” promotion that requires using their reusable bag to get 10 percent off your purchases. Reusable shopping bags are green, yes? Not always so, and especially not when Banana Republic is manufacturing thousands of bags made from conventional cotton that takes tons of pesticides to produce. BR also required consumers to buy a new bag to be part of the promotion, denying smart eco-minded shoppers who brought their own.
